Media & Activation Senior Manager
at Zain – Telecom Company.
Growth · CRM · Performance
OmarMohsen
Growth, CRM & Performance Marketing Lead
13+ years of experience in Digital Marketing, Growth, CRM, and Performance Marketing.
01
Summary
13+ years of experience in Digital Marketing, Growth, CRM, and Performance Marketing across Telecom, eCommerce, FMCG, Travel, and Healthcare industries. Specialized in data-driven acquisition, retention, media buying, lifecycle marketing, and conversion optimization, with proven success in scaling revenue, improving CPS/ROAS, and leading cross-functional teams. Managed multi-million SAR media budgets and retention initiatives across paid media and CRM channels. Experienced in working closely with product, UX/UI, and development teams to deliver seamless, user-centric digital experiences.
02
Key accomplishments
Key
accomplishments.
61%Reducing CPA/CPI
SAR 146MIn annualized revenue
+136%App orders
4MInterested customers reached
- 01
Winner of regional marketing awards including MMA Smarties KSA and MENA Digital Awards 2025.
- 02
Introduced and scaled UGC-driven acquisition strategies at Yaqoot Telecom, reducing CPA/CPI by 61% and increasing CTR by 23% compared to branded assets.
- 03
Led CleverTap retention and funnel optimization journeys contributing to SAR 146M in annualized revenue through personalized lifecycle and conversion campaigns.
- 04
Launched a highly successful color trend 2021 campaign for Jazeera Paints, featured on Snapchat success stories and regionally in Sabq.org and multiple newspapers.
- 05
Invited as a key speaker in WebEngage.com flagship retention conference for enterprises in Riyadh.
- 06
Partnered with Adjust.com to publish a performance case study achieving +28% ROAS and +136% app orders for Jazeera Paints.
- 07
Managed a marketing campaign for Qatar Tourism that reached 4 million interested customers that ranked no. #1 in search results across 15 digital marketing agencies.
03
Previous experience
Previous
experience.
Job descriptions? Check my LinkedIn Profile ↗eCommerce & Digital Marketing Manager
at Jazeera Paints
Digital Production Manager
at ProEye – Digital Marketing agency.
Digital Marketing Manager
at Sindibad – Travel Agency
Team Leader Digital Marketing
at Andalusia – Medical Services.
E-Marketing Supervisor
at Madar Holding Group – FMCG
Freelance Digital Marketing Consultant
During Studies
IT Specialist
at SAIF Group Mediterranean Textile Company.
Multimedia Designer
at East Laws Network – Legal Solutions.
Business Developer
at Web Hosting and Development Company.
04
Education & certifications
Education
- Creative Multimedia Diploma: "Arab Academy for Science "2013-2014”. (aast.edu).
- Alexandria University: Bachelor of Commerce, Acc. Dep. 2012. (comm.alexu.edu.eg).
Certifications
- Google Certified AdWords, Search, Video, and Mobile Advertising.
- HubSpot Academy Inbound certification.
- Twitter Certification Flight School training modules for advertising.
- Facebook Blueprint Training modules for advertising on Facebook and Instagram.
- HP E-Learning Training on social media, selling online, and setting prices.
05
Internet marketing & technical skills
Internet marketing
& technical skills.
- 01
Social Media Marketing (SMM), Search engine marketing (SEM).
- 02
Search Engine Optimization (SEO), App Store Optimization (ASO).
- 03
Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, Twitter (X) Ads, DV360, Apple Search Ads, Adjust, GA4, CleverTap, CRM, Marketing Mix Modeling (MMM).
- 04
Marketing strategy, analysis, research, Video, Mobile, and Content Marketing.
- 05
Experienced in utilizing analytical tools, web hosting, landing page creation and domain management.
- 06
Demonstrated expertise in launching affiliate deals and establishing partnerships.
- 07
Proficient in video production, including shooting and directing, to enhance marketing campaigns.
06
Industry engagement
Industry
engagement.
- Speaker at WebEngage Enterprise Retention Conference – Riyadh.
- Participated in industry events and workshops by Google, TikTok, Snapchat, X, and YouTube across KSA and UAE.
- Participated in Arabian Travel Market (ATM) exhibitions in Dubai.